Built from the sidelines.

Early games two hours away. Long tournament weekends. Packed gyms. Cold sidelines. Folding chairs, bleachers, bags, phones, chargers, tripods and camera rolls full of footage. Then doing it again the next day.

That experience shapes how we think. We notice the little frustrations because we live them. We understand that a product can be technically impressive and still be wrong for a parent carrying three bags through a parking lot. We understand that capturing a great play is only half the problem if finding it later takes forever.